About Us

What is JBR & Co?

JBR & Co. is an innovative consumer brand creating contemporary jewelry and accessories that enable self-expression and celebrate beauty, grace and positivity in our world. We design our products for personal storytelling in an era in which individuality reigns. our name reflects independence as we believe people are happiest when they are true to themselves and are proud of who they are.

We design and create jewelry for people who¬†‚ÄėChoose Happy‚Äô. Who wholeheartedly embrace the different sides of their personalities and celebrate the little things that make them unique and special With JBR & Co. jewelry, we strive to create a¬†timeless and emotional¬†connection with our customers, to create pieces that are reminiscent of happy memories or special milestones of their lives. For us, jewelry is not just an accessory you find pretty--it always means something. If we can bring a smile to our customers‚Äô faces or create a unique accessory which becomes their special, favorite item that is loved and cherished over the years, we believe we‚Äôve done our job well.¬†

Every new collection we bring to market is a celebration, carefully thought out and as unique as the people wearing it. We believe in reviving our rich culture to find an expression in jewelry for the modern generations. Our pieces are wearable storytelling items. So, some are earthy, some are spiritual, some are elegant and alluring and some are quirky and fun. Whether you are looking for simple and classy pieces for office wear, or choosing statement pieces for occasion wear or maybe you’re looking for thoughtful gifts for friends or family--we offer elegance that not only complements your wardrobe but also your personality. 


Environmental friendly and high quality material

At JBR & Co. we strongly believe that environmental damage should not be a price we pay--why create something beautiful if it leaves behind something ugly? We recognize that green fashion is a necessity and that it is our responsibility to consciously strive towards reducing waste and incorporating eco-friendly practices throughout our processes. We aspire to deliver excellence and delightful experiences, not just at the time of delivery but throughout our supply chain and thus work with NGOs to adopt up-cycled and recycled materials into our packaging processes, reducing our waste footprint.  

Our Mission

JBR & C0. jewelry is inspired and rooted in tradition and is a narrative of the efforts and hard work put in by our designers and artisans towards creating meaningful unique items that will be cherished for years to come. Our collections are proudly imagined, designed and handcrafted, even as we spread our wings across the globe, delivering innovative and interesting jewelry to customers all over the world.